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Side-by-side comparison of bra clasp designs. On the left, labelled "1900s," a traditional metal hook-and-eye clasp with multiple rows of fabric loops. On the right, labelled "2026," the Flashback bra clasp featuring a sleek, flat-closure mechanism. Text overlay reads: "100+ years of the same clasp. Time for an upgrade."

Why Did I Reinvent the Bra Clasp? The Century Old Problem We Couldn't Ignore.

You land on the Flashback site. You see a clasp. It looks elegant, modern. But the question hangs in the air: Why does this need to exist? Fair question. The short answer? The bra clasp hasn't meaningfully changed in over 100 years. I decided that was long enough. I'm Deb Choong, inventor of the Flashback bra clasp and here's my story. The Hack That Didn't Exist It started as a personal frustration. I wanted one bra that could work for any outfit—so I could switch between cov

Mar 232 min read

Introducing the Flashback Clasp: Revolutionising Bra Accessories

Most bra fasteners haven't evolved—until now. No more fumbling or back bulges. The Flashback Clasp upgrades any bra with a patented slide-and-click mechanism. Sleek, secure, and endlessly reusable. Fashion meets function.

Mar 232 min read