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Introducing the Flashback Clasp: Revolutionising Bra Accessories

The "Slide and Click" Mechanism Most bra clasps haven't evolved. They're made to industry standards, focusing on mass production rather than customer needs. But bodies and needs change over time. Industry standards aren't synonymous with easy, secure, or beautiful. The Flashback Clasp uses a slide and click mechanism. Two interlocking pieces slide together and click into place. To fasten, you simply insert one piece vertically into the slot of the other. That's all. No fumbli

Mar 232 min read

Side-by-side comparison of bra clasp designs. On the left, labelled "1900s," a traditional metal hook-and-eye clasp with multiple rows of fabric loops. On the right, labelled "2026," the Flashback bra clasp featuring a sleek, flat-closure mechanism. Text overlay reads: "100+ years of the same clasp. Time for an upgrade."

Why Did I Reinvent the Bra Clasp? The Century Old Problem We Couldn't Ignore.

You land on the Flashback site. You see a clasp. It looks elegant, modern. But the question hangs in the air: Why does this need to exist? Fair question. The short answer? The bra clasp hasn't meaningfully changed in over 100 years. I decided that was long enough. I'm Deb Choong, inventor of the Flashback bra clasp and here's my story. The Hack That Didn't Exist It started as a personal frustration. I wanted one bra that could work for any outfit—so I could switch between cov

Mar 232 min read